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Alice Creative Company believes in providing consistent processes and systems. Efficient communication is a pillar of our service. We aim to be clear and concise in employing strategies that work specifically for each client. We value inquisitiveness to promote development and increase the client's and service provider's vision and understanding.
Content Creation Process
Content Creation Process
Step 1: Initial Inquiry
Discovery Call - Discuss Requirements: Understand the content needs (blog posts, videos, social media posts, etc.), target audience, tone, style, and any specific SEO or brand guidelines.
Provide Portfolio: Share examples of past work relevant to the client's needs.
Step 2: Proposal & Agreement
Send Proposal: Include an outline of services, timelines, and pricing.
Client Review & Agreement: The client reviews and agrees to the scope, deadline, and price.
Contract: Send a contract detailing deliverables, payment terms, deadlines, and intellectual property rights.
Step 3: Research & Planning
Understand Client’s Brand: Gather any existing materials (brand guidelines, previous content, etc.).
Keyword Research (if applicable): Conduct SEO research if needed.
Content Calendar: Develop a content schedule or outline if necessary.
Step 4: Content Creation
Create Content: Develop content according to the client’s brief and any agreed-upon guidelines.
Revisions: Share drafts with the client and make revisions based on their feedback.
Step 5: Final Deliverables
Submission: Deliver final content in the agreed-upon format.
Client Approval: Get formal approval from the client on the final content.
Payment: Ensure payment is received according to the agreed terms.
Step 6: Offboarding
Marketing & Campaign Manager Process
Marketing & Campaign Manager Process
Step 1: Initial Inquiry
Discovery Call - Discuss Requirements: Understand the client's business, goals, target audience, and current marketing efforts. Analyze their industry, competitors, and customer behavior. Define clear marketing goals (e.g., brand awareness, lead generation, sales growth).
Provide Portfolio: Share examples of past work relevant to the client's needs.
Step 2: Proposal & Agreement
Send Proposal: Present a detailed marketing strategy, including the channels (social media, email, PPC, etc.), budget, and timeline. Include an outline of services, timelines, and pricing.
Client Review & Agreement: Client agrees to the plan, budget, and milestones. A contract is signed.
Step 3: Campaign Planning & Execution
Content & Channel Planning: Develop marketing campaigns, content creation (e.g., social media posts, blogs), and allocate budget for ads.
Implementation: Begin executing the marketing campaigns across chosen platforms.
Collaboration: Work with content creators, designers, or other freelancers if needed.
Step 4: Monitoring & Optimization
Tracking KPIs: Set up tools to track key performance indicators (KPIs) like traffic, conversions, ROI, etc.
Analyze Data: Monitor campaigns and analyze performance.
Optimization: Adjust campaigns to optimize results based on ongoing data analysis.
Step 5: Reporting & Review
Report Results: Send regular reports to the client (weekly/monthly), showing campaign performance.
Client Feedback: Discuss campaign results and any adjustments or new strategies going forward.
Step 6: Follow-up & Continued Support
Evaluate Results: After a campaign ends, analyze overall success and areas for improvement.
Offer Ongoing Support: Propose future marketing efforts, or offer retainer packages for continued marketing management.
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